Animation & Motion Design
It’s not what you say; it’s how you say it. An old adage that becomes even truer in our digital age. Information is everywhere all the time. So it’s logical that people are getting more and more critical when it comes to absorbing messages. At the same time, a lot of the available information lacks context. And without that, it’s just numbers or words.
Personally I don’t like wasting people’s time with communication without a clear message. What interests me is how communication works. What makes the mind absorb new things? What symbols does our brain recognize? By making simple, short and sweet looking animations I try to explain complex things in an easy way. Clean, captivating stories that aren’t ambiguous.
Notwar | Tom van 't Hof